Module 1: PERSONAL DEVELOPMENT FOR HIGHER EFFECTIVENESS

Managerial Analysis and Communication

Individual and Group Behaviour

Module 2: BUSINESS ORIENTATIONS

Economic and Business Environment

Organizational Structure, Functions, and Behaviour

Economics for Managers

Financial Accounting for Non Finance Executives

Quantitative Methods for Business Decision Making

Evaluation & Examination (Modules 1 & 2)

BREAK

Module 3: PRINCIPLES OF MARKETING MANAGEMENT

Introduction to Marketing

Consumer Behaviour

Sales and Distribution Management

Retail Environment and Principles of Retailing

Advertising Management - Principles and Practice

Client-Agency Partnership and Account Management

Media Planning

Professional Skills

Evaluation & Examination (Module 3)

BREAK

Module 4: FOUNDATION IN MARKETING RESEARCH

The Market Research Environment and Business

Quantitative Research: I

Qualitative Research: I

Research Project Management

Sample Design and Implementation

Foundations in Retail Measurement

Evaluation & Examination (Module 4)

BREAK

Module 5: APPLIED TOPICS IN MARKETING AND RESEARCH

Strategic Marketing Management

Brand Management

Quantitative Research II: Multivariate Methods

Research Data Acquisition and Quality Control

Qualitative Research: II

Client Service - Effective Ways of Acquiring and Growing Business

Evaluation & Examination (Module 5)

BREAK

Module 6: ADVANCED AREAS OF MARKETING RESEARCH

Brand and Advertising Measurement and Tracking

Consumer Panels: Design and Measurement

Retail Measurement: II

Forecasting Methods

B2B Research

Media Research and Audience Measurement

Report Writing and Presentation

Evaluation & Examination (Module 6)

BREAK

Module 7: PRACTICE SCHOOL & INTERNSHIP

Affiliated Learning

Report Presentation

GRADUATION