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In today’s competitive market, Marketing Research has become the basis of marketing action and drives decisions and strategies of every successful organization. The phenomenal rate at which the Market Research industry is growing, it would require highly trained professionals with a sound knowledge of the requirements of market research professional from day 1 of their job to cater to the growing demands of the industry. The Nielsen Academy, an initiative of The Nielsen Company, the world leader in Marketing Research with headquarters in New York, USA and the Northpoint Centre of Learning, offer a professional course to prepare young people for careers in Marketing Research.
The Nielsen Company was established in the United States in 1923 by Arthur C. Nielsen, Sr., one of the founders of the modern marketing research industry. Among many innovations in consumer-focused marketing and media research, Mr. Nielsen was responsible for creating a unique retail-measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance.
Our education partner, Northpoint Centre of Learning was established by Lintas Employees' Welfare Trusts, to promote excellence in executive education and business research. Located on the high slopes of a hill at Khandala, Northpoint is a 2-hour drive from Mumbai and an hours' drive from Pune. Commanding awe-inspiring views from every point across the well laid-out campus, the Center provides the right blend of world-class infrastructure and ambience to enhance the process of learning and research.
COURSE HIGHLIGHTS:
- Intensive 11 months fast track career program commencing in June 2010
- Batch comprising of 30 students only
- Seasoned industry professionals as Guest faculty from The Nielsen Company and other reputed MNC
- Theory session at the state-of-the-art, fully equipped, scenic Northpoint Campus at Khandala
- Extensive hands-on projects and internship with The Nielsen Company
- Certification offered on successful completion of the course
Placement opportunities with The Nielsen Company in Asia Pacific, India, Middle-East, and Africa.
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